50 Megumi · Hair care · Full-funnel
Build durable brand equity for a Japanese hair-care brand in China — not one viral spike, but a sustained system of influence that compounds year over year across platforms and e-commerce.
Influencer architecture & tiered strategy. A deliberately structured mix of KOL tiers, matched to funnel stages rather than follower counts.
Livestream integration & e-commerce synergy. Influencer livestreams wired directly into Tmall and Douyin commerce, turning content moments into sales moments.
Search engine dominance. Content engineered to own category keywords, stage by stage.
Cross-platform impact tracking. One measurement view across platforms, so budget always followed proof.
Tell us about your brand and the Chinese consumers you want to win. We'll come back with a point of view — not a template.