Strategy-first campaigns on Red Note, Douyin and Tmall — built on real consumer insight, delivered as one integrated engine.
Why Pulse Connect
We leverage an innate understanding of Chinese consumer behavior and Red Note's unique culture to build authentic trust. Unlike typical agencies that treat product, content and media as separate functions, Pulse Connect delivers one fully integrated strategy designed to maximize conversion at every stage.
Who we work with: beauty, FMCG and lifestyle brands in Hong Kong and across APAC who want to win Chinese consumers — at home in China or travelling the world.
How we work
Deep product and consumer strategy identifies your market's white space before creative begins. Every campaign starts with why.
Your senior-led team manages product strategy, content creation and media buying as one fluid process — optimized in real time on conversion data, moving budget to the highest-performing tactics.
Native fluency in Red Note's culture, Douyin's mechanics and the way Chinese consumers actually discover, research and buy.
Proof, not promises
Selected work
A nickname-for-recall strategy and precision tourist targeting turned a Japan-exclusive launch into an engagement and conversion phenomenon on Red Note.
View case study
From launch to category #1 on Tmall and Douyin in three months, with 3.6X search growth for "RT口袋刷" and roughly 100K units sold.
View case study
Concert-driven content broke Uber HK's daily sales record and pushed brand search past DiDi during peak travel month — +625% search index growth.
View case studyOur client portfolio
