About us

We close the gap between strategy and execution.

Pulse Connect brings together seasoned brand marketing leadership from global giants and cutting-edge digital performance expertise — one senior team, from product strategy to the last conversion.

Sally Fu

Digital Marketing & Brand Growth Leader

10+ years of brand marketing excellence at Estée Lauder, Nestlé and Mentholatum — driving full-funnel strategy from product ideation to omni-channel execution, with demonstrated success accelerating e-commerce growth and driving scalable ROI across Douyin, Red Note and Tmall.

Arina Zhou

Red Note & Douyin Growth Architect

10+ years of digital marketing expertise specializing in full-funnel strategy — 100+ campaigns and thousands of KOL/KOC partnerships driving scalable growth for international and domestic brands, with a proven track record guiding brands from 0-to-1 market entry in China.

Our operating model

From discovery to advocacy —
engineered at every stage.

Inspiration & Discovery

Multi-faceted authentic content — problem-solution, ingredient deep dives, brand comparisons — SEO-optimized for keyword ranking.

KPI: Views / Engagements

Research & Evaluation

Search & Discovery Ads on high-volume terms; inspirational content aligned to trending hashtags.

KPI: Keyword ranking

Validation & Decision

Targeted Spark Ads (薯条) and Search Ads (信息流) retargeting; influencer livestreams driving real-time conversion.

KPI: TI index CPC CPE CTR

Advocacy & Sharing

Comment management and branded hashtag challenges that turn customers into creators of UGC.

KPI: UGC volume Followers