Services
Product, content and media are not separate functions here. They are one fluid process, run by one senior team, optimized in real time on conversion data.
Deep-dive analysis into competitors, consumer behavior and product differentiators to build a data-backed strategy — before a single post is created.
Culturally nuanced content that turns brand awareness into genuine desire and purchase intent — native to Red Note's culture, not translated into it.
Hyper-targeted media campaigns capturing high-intent consumers at the decision moment — maximizing conversion and spend efficiency.
What we deliver
White-space identification, positioning, nickname-for-recall naming, launch architecture.
Problem-solution content, ingredient deep dives, brand comparisons, travel vlog integration — SEO-optimized for platform search.
Tiered influencer architecture across thousands of vetted KOL and KOC partnerships.
Spark Ads (薯条), Search Ads (信息流), Search & Discovery Ads on high-intent keywords — budget moved daily to what converts.
Livestream integration and e-commerce synergy driving real-time conversion on Douyin and Red Note.
TI-user tracking per SKU, real-time comment analysis, keyword ranking and cross-platform impact tracking.