Real Techniques · Beauty tools · Tmall & Douyin
Launch a new travel brush set in China's hyper-competitive beauty tools category — and make it rank, not just exist. Success meant building a searchable product identity from zero and converting attention into e-commerce velocity fast enough to win category rankings on two platforms at once.
A name built for search. "RT口袋刷" (RT Pocket Brush) gave the set a memorable, natively searchable identity — search volume grew 3.6X as content seeded the name across Red Note and Douyin.
Integrated content-to-commerce. KOL/KOC content, ad-boosting and e-commerce activity ran as one process, moving budget daily toward what converted — driving the set to #1 in category on both Tmall and Douyin within three months of launch.
Velocity that compounded. Roughly 100K units and 15M+ RMB in retail sales within six months.
Tell us about your brand and the Chinese consumers you want to win. We'll come back with a point of view — not a template.