Ohla · Jewelry & bags · LCX, Harbour City, Hong Kong

A pop-up that outperformed the platform itself.

-0%Cost vs the Red Note category benchmark

0Reads on a single organic post — at zero media cost

0Total reads across the store-visit campaign

The challenge

Drive tourists and local Hong Kong consumers into two physical counters — Waekura and Thallo jewelry, plus a bag line — at Ohla's LCX pop-up in Harbour City. Pure O2O: the content had to move people from a feed to a specific floor of a specific mall.

The approach

Store-visit content, engineered. A campaign built around genuine store visits — styling try-ons, counter close-ups and mall-context content that made the pop-up a destination.

Jewelry: 171,996 reads and 10,575 engagements at CPM 113.67 and CPE 1.84 — -85% cost vs the Red Note market average.

Bags: 57,312 reads and 3,783 engagements at CPM 462.45 and CPE 7.01 — -30% cost vs the Red Note market average.

Organic breakout. One post travelled to 102K reads entirely organically — proof that culturally tuned store-visit content can outperform paid distribution at zero media cost.

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